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The backstory

ata processing company AbelTalent is a self-called “experience accelerator”. The company offers corporate data solutions while outsourcing these cases to their AbelTalents (recently graduated students in search of experience). AbelTalent then benefits both large corporations as well as aspiring students willing to make a name for themselves. 

Jouw Abeltalent
00:00 / 01:27

Jouw AbelTalent describes the trajectory of an upcoming talent while focussing on both target groups of AbelTalent. With their sonic branding, the company has embarked on a path towards a renewed and modern brand identity.

As the song progresses, the chorus takes on more meaning. Various parts of the song can be found as a common thread through the fast array of marketing material used by AbelTalent.

Marco Quanjer,

director at Abeltalent


Listen on Spotify

  • Spotify
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